Marketing Assistant Director - Western Decor Corporation PCL.

Formulate marketing strategies and monitor performance across all Business Units (BUs) to build brand awareness and drive sales growth in alignment with corporate business plans, maximizing the efficiency of all available media channels.

Define corporate image guidelines tailored to target audiences through diverse public relations methodologies and strategic media presentations.

Establish marketing operational directions for each Business Unit and delegate tasks within the team appropriately to ensure milestones are met within defined timelines.

Oversee and manage public relations content distribution across online platforms including Facebook, Instagram, Line OA, TikTok, and YouTube in accordance with the marketing plan.

Control, track, and update content on corporate websites and eCommerce platforms, ensuring SEO, SEM, and GDN implementations remain current and legally/market-appropriate.

Supervise the design and production of offline marketing materials to support sales teams across all BUs (e.g., inkjets, billboards, catalogs, and sales tools), ensuring high conversion and sufficient supply.

Oversee the production of photography and videography for Project References, ensuring projects are delivered on schedule.

Monitor and control daily/monthly sales data generation via the CRM system for executive review, analyzing insights for maximum strategic utility.

Conduct competitor analysis to devise marketing strategies that drive project and showroom sales, while enhancing customer relationship management with Key Developers and Designers.

Analyze project insights from BCI and Icons to map out strategic project sales plans and identify high-potential targets for sales teams in Bangkok and upcountry provinces.

Plan the expansion of company showrooms both domestically and in neighboring countries bordering Thailand.

Establish showroom operational standards and service quality control plans to enhance customer experience and increase visitor traffic across all branches.

Manage showroom customer databases and design marketing strategies to boost showroom sales and drive walk-in traffic.

Supervise the execution of sales promotional campaigns to accelerate revenue, liquidate slow-moving stock, introduce new arrivals, attract new clients, and build brand loyalty through special incentives.

Prepare the marketing department budget and identify innovative cost-saving methodologies to minimize unnecessary expenditures.

Organize special relationship-building activities tailored for project clients in Bangkok and provinces (e.g., Lunchbox, Cool & Care, showroom visits, and World Tile events).

Lead cross-functional meetings to negotiate, align, and finalize operational conclusions, supporting efficient internal team dynamics.

Track and refine Customer Service operations to ensure maximum customer satisfaction, and establish response protocols for customer complaints.

Evaluate barter agreements with public figures (celebrities, artists, etc.) or strategic collaborations with business partners to promote corporate visibility.

Assess and approve annual sponsorship requests for clients, managing expenditures to ensure optimal efficiency and maximum sales returns (e.g., Association of Siamese Architects, annual golf tournaments).

Coordinate with relevant departments to provide product and innovation training to marketing teams, sales teams, and clients on scheduled occasions.

Perform other duties as assigned by the CEO.