Affiliate & CRM Specialist (E-commerce / TikTok & Shopee) - Thai Union Group PCL
Thai Union Group PCL · Bangkok and its Vicinity
- Location
- Bangkok and its Vicinity
- Salary
- Depend on qualifications
- Job Type
- Full Time
- Work Type
- Onsite
- Education
- Bachelor's Degree or Higher
- Posted
- 24/09/2026
Responsibilities
1. Affiliate & Creator Management
Recruitment & Engagement: Recruit, onboard, and manage affiliates/creators on TikTok Shop and Shopee to build a strong, active pool aligned with brand goals.
Execution & Operations: Coordinate product seeding, campaign briefs, commission schemes, and promotional mechanics while monitoring content quality and campaign execution.
Performance & Optimization: Track GMV, orders, conversion rates, and commission efficiency. Analyze performance to categorize creators (Scale, Maintain, Improve, or Drop) and build high-potential creator segmentations.
Planning & Collaboration: Support monthly GMV planning, target setting, and performance forecasting. Collaborate with internal teams, e-commerce platforms, MCNs, and external partners.
2. CRM & Customer Data Development
System & Setup: Act as the main coordinator for CRM setup and implementation with internal and external partners, understanding customer journeys and data flows.
Data Analytics: Support customer segmentation, database development, and track key indicators (Member growth, New vs. Repeat customers, AOV, Purchase frequency, and Redemption).
Funnel Growth: Track CRM campaign performance, extract actionable customer insights, and contribute to developing an integrated Affiliate $\rightarrow$ CRM $\rightarrow$ Repeat Purchase measurement model over time.
Qualifications
Bachelor’s degree in Marketing, Business Administration, Statistics, Data Analytics, or a related field.
Proven experience in Affiliate Marketing (TikTok Shop & Shopee) and/or E-commerce Data Analytics.
Strong data mindset with hands-on experience tracking ROI, GMV, and customer metrics.
Basic understanding or interest in CRM systems, customer journey mapping, and repeat-purchase strategies.
Excellent coordination, communication, and negotiation skills to work effectively with creators, MCNs, and internal teams.
Benefits
- Provident Fund
- Staff training and development
- Accommodation allowance (in other provinces)
- Per diem
- Marriage gift
- Vehicle depreciation allowance
- Employee's uniform
- Funeral payment support
- Performance/results-based bonus
- Annual bonus
- Annual bonus of null month(s)
- Social security
- Health insurance
- Accident Insurance
- Ordination leave
About Thai Union Group PCL
Today, Thai Union is regarded as the world’s largestproducer of shelf-stable tuna products with annual sales exceeding THB 125billion and a global workforce of over 46,000 people who are dedicated topioneering sustainable, innovative seafood products.
The company’s global brand portfolioincludesThai-leading brands Sealect, Fisho and Bellotta andmarket-leading international brandssuch as Chicken of the Sea, John West, Petit Navire, Parmentier, Mareblu, KingOscar, and Rügen Fisch
As a company committed to innovation and globallyresponsible behaviour, Thai Union is proud to be a member of the United NationsGlobal Compact, and a founding member of the International SeafoodSustainability Foundation (ISSF). Its work in sustainability has been recognisedby its inclusion in the Dow Jones Sustainability Indices (DJSI) EmergingMarkets in 2014. In 2015 Thai Union was listed in the index for thesecond year in a row with a 67 percent increase in its overall score driven byimproved performances across its environmental, economic and social criteria.
72/1 Moo 7, Sethakit 1 Rd, Tambon Thasai, Amphoe Mueang Samut Sakhon, Samut Sakhon 74000
