Sales Manager (B2B – Thailand & Export) - Gallothai Co., Ltd.

Key Responsibilities:

• Define and execute sales strategy for Thailand and export markets

• Drive new business development across HORECA, industrial, QSR, and distributors

• Build and convert a strong sales pipeline to achieve revenue and margin targets

• Develop and manage key accounts and strategic customer relationships

• Lead commercial negotiations (pricing, contracts, terms)

• Ensure high customer satisfaction, retention, and account growth

• Expand export business in Asia and Middle East through partners and direct clients

• Manage distributor networks and regional partnerships

• Collaborate cross-functionally with R&D, production, and supply chain to deliver solutions

• Ensure alignment on product specifications, lead times, and customer requirements

• Monitor performance (sales, margins, pipeline) and drive corrective actions

• Generate market insights to support strategy, innovation, and competitive positioning

Qualifications:

• Bachelor’s degree in Business Administration, Marketing, Food Science, or related field

• 5–8 years of experience in B2B sales, preferably in food ingredients, confectionery, or bakery

• Proven experience in HORECA, industrial clients, or food service channels

• Experience in export sales (Asia / Middle East) is a strong advantage

• Thai language required; Good command of English (technical and communication)

Preferred Skills & Attributes:

• Good understanding of food applications (bakery, pastry, chocolate, decorations)

• Ability to sell both standard products and customized solutions

• Strong negotiation and key account management skills

• Entrepreneurial mindset with ability to work independently (no team initially)

• Hands-on, proactive, and comfortable in a field sales + factory coordination role

• Strong commercial acumen: pricing, margins, and cost awareness

• Familiarity with CRM/ERP tools (Odoo is a plus)

• Willingness to travel in Thailand and overseas