Business Development Associate - Thai Plaspac Public Company Limited

About the Role

We are looking for a talented and proactive Business Development Associate to drive business growth by identifying and developing New Business, New Customers, New Products, and New Markets. This role will work closely with customers and internal teams to convert business opportunities into actual projects and sales, covering the entire process from prospecting, product presentation, product trials, and commercial negotiation through Project Award and First Order.

Key Responsibilities

• Identify and develop New Business opportunities from new customers, existing customers, and new markets.
• Build and maintain strong relationships with customers, including key decision-makers.
• Conduct market research and analyze Customer Needs, Market Trends, and Competitor Activities.
• Identify and evaluate potential new customers and business opportunities.
• Present the company’s products and solutions based on customer requirements.
• Manage and follow up on New Products / New Projects from initial development through Project Award / PO.
• Coordinate product sample submissions and follow up on customer trial results.
• Follow up on Project Award, PO, and First Lot Delivery in coordination with relevant internal departments.
• Negotiate pricing and commercial terms with customers.
• Develop business opportunities including New Customers, New Products, New Markets, and Common Mold projects.
• Coordinate with KA/CS, Production, QA/QC, R&D, Engineering, Molding, Supply Chain, and other relevant departments.
• Coordinate Customer Audits and Plant Visits for new customers or new products.
• Maintain Customer Databases, Business Pipelines, and business development performance reports.
• Prepare Business Presentations and present business information to management and customers.
• Participate in Customer Visits, Business Meetings, and Exhibitions as required.

Qualifications

• Bachelor’s degree or higher in Business Administration, Marketing, Management, International Business, Engineering, or a related field.
• At least 3 years of experience in Business Development, B2B Sales, Key Account Management, Sales, or Commercial roles.
• Experience in Plastic Packaging, Packaging, Manufacturing, or FMCG industries will be an advantage.
• Proven experience in developing New Customers and New Business.
• Good understanding of B2B Business and project-based sales processes.
• Strong skills in Business Development, Sales, Negotiation, and Customer Relationship Management.
• Strong analytical skills in market, customer, and competitor analysis.
• Strong presentation and commercial negotiation skills.
• Ability to manage and follow up on projects to achieve business targets.
• Good command of Microsoft Office, particularly Excel and PowerPoint.
• Good command of English, both written and spoken.
• Willingness to travel for customer visits and off-site business activities.
• Good personality, interpersonal skills, and professional attitude.
• Proactive, Result-Oriented, Customer-Oriented, with a strong Commercial Mindset.
• Ability to work cross-functionally and effectively manage multiple stakeholders.

TPAC Packaging is one of Asia’s fastest-growing rigid plastic packaging manufacturers, listed on the Stock Exchange of Thailand and operating across multiple countries. TPAC serves leading multinational brands across food, personal care, and pharmaceutical industries.


As TPAC continues its transformation toward digital manufacturing, automation, and SAP S/4HANA integration, Thailand is positioned as the Center of Excellence for high-precision and sustainable rigid plastic packaging within the Group. Engineering excellence, supplier capability, and robust sourcing governance are critical pillars supporting this journey.


For the right individual, this role offers the opportunity to lead engineering-driven sourcing and build long-term supplier capability that directly impacts manufacturing performance and competitiveness.