Marketing Executive - Merlin Entertainments Co., Ltd. (Siam Ocean World Bangkok Co.,Ltd)
Merlin Entertainments Co., Ltd. (Siam Ocean World Bangkok Co.,Ltd) · Bangkok (Pathumwan)
- Location
- Bangkok (Pathumwan)
- Salary
- 30,000 - 40,000 baht/month
- Job Type
- Full Time
- Work Type
- Onsite
- Education
- Bachelor's Degree or Higher
- Posted
- 12/05/2026
Responsibilities
As the Marketing Executive for a cluster, you will support the implementation of marketing campaigns and activations that drive consumer demand for your cluster, in order to achieve business targets.
You will work as part of a Go-to-Market team alongside performance marketing, social media, PR, membership and loyalty, corporate, schools and groups and be supported regionally by SEO/GEO, Consumer Proposition and Indirect Sales.
Global Marketing will become the CoE team, providing strategic direction, specialist expertise and best practice frameworks to support the Go to Market teams and enhance execution within the region and clusters.
You will work closely with other specialist teams within the Growth function, including Global Brand and Global Insights and Strategy; and outside of the function, including Finance, People and Merlin Magic Making (the innovation arm of Merlin).
The key to success will be working together as a high performing and collaborative team within this matrix to deliver the primary revenue for your cluster and contribute to your region’s annual targets.
This role requires a “can-do” attitude, an eye for detail, great communication skills (both verbal and written) and a blend of creative and analytical ability.
KEY ACCOUNTABILITIES
Campaign Execution: Support the marketing team with the execution of marketing campaigns. Coordinate with other cluster operational teams to ensure campaigns are implemented to a high standard, on time and on budget. Support in the creation of marketing collateral and assets.
Brand Management: Work closely with the Brand team to ensure consistent brand messaging (IP approved where relevant) and identity across all marketing activity.
Customer Insights & Analytics: Ensuring a good understanding of customer behaviour, market trends, and the competitive landscape.
CRITICAL INTERFACES (WHO DO YOU WORK WITH)
Interfacing Role (Who you work with) - Nature of Interface (What you work on)
Operations Teams in cluster - Marketing activation in cluster
Channel Owners (Trade, Partnerships etc) - Aligned channel and marketing plans that deliver against attraction/s volume and revenue targets
Brand - Marketing execution consistent with brand guidelines and IP approvals
Content - Ensure alignment with marketing activity.
PR, Social and Influencer - Aligned PR, Social and Influencer plans that deliver against cluster volume and revenue targets
External agency partners - Support activation plans for your attraction/s to deliver against marketing objectives
Qualifications
• 1+ years of marketing experience and/or relevant degree level qualification in a Marketing/Business/Communication related subject
• Strong verbal and written communication skills and good attention to detail in English and Thai
• Work well with other team members and collaborate.
• Ability to manage workload and deliver to agreed deadlines.
• Good analytical abilities
• A passion for the entertainment, leisure and tourism industry
MERLIN VALUES
We Care
• Go above and beyond for both guests and colleagues, showing thoughtfulness in every interaction.
• Uphold uncompromising standards of safety, security, and welfare, prioritising the well-being of everyone.
• Actively contribute to making a positive impact on the environment and local communities, demonstrating social responsibility in all decisions.
Own Your Craft
• Continuously sharpen your expertise, seek personal growth, and help others to develop in their roles.
• Actively listen to feedback and integrate it into improving performance.
• Stay curious and draw inspiration from both the industry and the broader world to keep at the cutting edge of entertainment.
Drive and Discover
• Take ownership of your work, delivering excellence by seeing tasks through to completion.
• Prioritise tasks that have the greatest impact, focusing on quality over quantity.
• Proactively explore new opportunities to improve guest experiences, taking calculated risks to drive innovation.
Go Together
• Foster strong, trusting relationships by collaborating with colleagues across teams, locations, and cultures.
• Work together to solve problems, leveraging diverse perspectives to find the best solutions.
• Commit to decisions once made, and act swiftly to drive progress and deliver results.
Enjoy the Ride
• Bring a sense of fun, positivity, and energy to the workplace, creating a joyful environment.
• Support and encourage others during challenges, viewing setbacks as opportunities to learn and grow.
• Cultivate a welcoming atmosphere where people feel valued, included, and like they belong.
Benefits
- Annual Trip and Party
- Dental Insurance (สิทธิการเบิกค่าทันตกรรม)
- F&B discount
- Fixed one month bonus
- Provident Fund
- Staff training and development
- Overtime
- Telephone bill allowance
- Work from home
- 5-day work week
- บัตรผ่านประตู Merlin Magic Pass
- Social security
- Health insurance
- Flexible working hours
- Ordination leave
- Funeral payment support
- Performance/results-based bonus
About Merlin Entertainments Co., Ltd. (Siam Ocean World Bangkok Co.,Ltd)
Merlin Entertainments Thailand is part of MERLIN ENTERTAINMENTS plc which is the leading name in location-based, family entertainment. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates 111 attractions, 12 hotels/4 holiday villages in 23 countries and across 4 continents. The company aims to deliver memorable and rewarding experiences to its almost 63 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and 26,000 employees (peak season).
Merlin currently has fourteen attractions in Asia including Madame Tussauds in Bangkok, Shanghai, Tokyo, Hong Kong, Singapore, Beijing and Wuhan, China; the fantastic LEGOLAND Malaysia Resort with its theme park, hotel and water park; world leading aquaria in Busan, Bangkok and Shanghai, - underlining the company’s position as the world’s biggest global aquarium operator; LEGOLAND Discovery Centre in Tokyo and Osaka, Japan; and Istanbul. New LEGOLAND Parks will also open in Dubai in 2016, and Japan and South Korea in 2017. Visit www.merlinentertainments.biz for more information.
991 Siam Paragon, B1-B2 Floor, Rama 1 Road, Pathumwan, Bangkok 10330
K.Cattareeya
0-2687-2010
