Product Management Executive (Coffee) - Boncafe (Thailand) Ltd.

The Product Management Executive (Coffee) is responsible for leading the development and execution of new product initiatives and enhancements coffee product category. This role involves conducting market research, collaborating with cross-functional teams, and managing the end-to-end product development process to ensure the successful launch of innovative and high-quality non-coffee products.

• Conduct market research to identify consumer trends, preferences, and opportunities in coffee product category.

• Develop and execute comprehensive product development strategies, marketing initiatives, including ideation, concept development. Able to do calculating, pricing, costing.

• Collaborate with internal teams, such as R&D, sales, trade, operations, and procurement, to ensure seamless cross-functional alignment throughout the product development lifecycle.

• Manage the end-to-end product development process, including project planning, budgeting, timeline management, and resource allocation.

• Analyze competitors, price and other market relevant factors and be able to propose solutions when needed.

• Track and evaluate the performance of new product launches, gathering customer feedback and conducting post-launch analysis to identify areas for improvement.

• Collaborate with external suppliers to source and evaluate potential materials, components, working alongside with purchasing team.

• Stay up-to-date with industry trends, emerging technologies in coffee product development. Proactively apply this knowledge to product development initiatives.

• Implementation product launch plans, marketing campaigns, POSM, promotional activities, and sales training materials.

HR Line ID : 0901975496