General Manager-Sales - Bangkok Ranch Public Company Limited

1. Oversee daily operations of the business unit or organization.
2. Ensure the creation and implementation of a strategy designed to grow the business.
3. Coordinate the development of key performance goals for functions and direct reports.
4. Provide direct management of key functional managers and executives in the business unit.
5. Ensure the development of tactical programs to pursue targeted goals and objectives.
6. Ensure the overall delivery and quality of the unit's offerings to customers.
7. Engage in key or targeted customer activities.
8. Oversee key hiring and talent development programs.
9. Evaluate and decide upon key investments in equipment, infrastructure, and talent.
10. Communicate strategy and results to the unit's employees.
11. Report key results to corporate officers.
12. Engage with corporate officers in broader organizational strategic planning.
13. Market visit to ensure operation and create relationship with customer
14. Understand and ensure ISO Quality system

1. Bachelor’s degree or higher.
2. Minimum 10 years of experience in Sales within the food industry, with at least 5 years in a senior management or GM level.
3. Strong leadership skills with proven ability to manage and develop high-performing sales teams
4. Proven experience in managing large teams, including organizational structuring, manpower planning, and team capability development.
5. Strong coaching and people development skills, including performance management and team evaluation.
6. Proven track record in driving sales growth, expanding market share, and achieving revenue targets.
7. Strong knowledge of food market dynamics, distribution channels, and key customers (e.g., Modern Trade, Traditional Trade, HORECA).
8. Strong expertise in Trade Marketing strategy, including planning and execution of promotions, pricing strategy, in-store visibility, and channel development.
9. Ability to integrate Sales and Trade Marketing strategies to maximize revenue and brand presence.
10. Excellent strategic planning skills with the ability to develop and execute effective sales and trade marketing plans.
11. Strong business acumen with experience in P&L management.
12. Excellent negotiation, communication, and interpersonal skills.
13. Strong analytical and problem-solving abilities.
14. Ability to work under pressure and manage multiple priorities effectively.
15. Experience in budgeting, forecasting, and sales performance management.
16. Good command of English (both written and spoken).
17. Proficient in Microsoft Office and CRM systems.

Bangkok Ranch Public Company Limited. We’re largest fully integrated duck-meat producer in Thailand and our company was listed on the Stock Exchange of Thailand, BR group is a well-established manufacturer and marketer in the food processing industry. Operating to the highest international standards, the company produces high quality products for domestic and overseas markets covering Asia and Europe.

We are currently expanding our business operations and seek high caliber people for the following positions:

We provide:  
- A high quality working environment
- Job security
- High income and good benefits.
- Learning and career development opportunities.
- A culture of caring and social awareness

Any information please visit our website : http://www.bangkokranch.com/