Senior Marketing Manager - Bangkok Ranch Public Company Limited

1. 1. Product & Brand Management

   • Lead and manage the Product Management team to oversee existing products and new product development in alignment with the company's business strategies.

   • Develop product strategies and brand management plans to strengthen brand positioning and increase product value.

   • Drive product performance and achieve sales targets throughout each product's life cycle.

   2. Marketing Strategy & Management

   • Create, plan, implement, and evaluate marketing strategies and activities covering all aspects of the marketing mix.

   • Develop strategies for product development, pricing, distribution channels, route-to-market, and promotional programs.

   • Monitor and evaluate marketing performance to maximize sales volume, market share, and brand value.

   3. Market Research & Customer Insights

   • Conduct regular market surveys and market visits to understand customer needs, market trends, and competitor activities.

   • Analyze B2B and B2C customer insights and market data to identify business opportunities.

   • Apply market research and data analysis to develop effective marketing strategies and improve business performance.

   4. Cross-functional Collaboration

   • Work closely with the Sales team and other departments to share market intelligence, customer insights, and business trends.

   • Collaborate with cross-functional teams to develop products and marketing initiatives that meet customer requirements and target market needs.

   • Support the Sales team in achieving business objectives through effective marketing strategies and activities.

   5. Exhibition, Event & Trade Marketing Management

   • Plan and manage exhibitions, trade shows, product showcases, and booth activities to promote products and strengthen brand awareness.

   • Develop and execute marketing events and promotional activities to generate business opportunities and drive sales.

   • Develop and implement trade marketing strategies to enhance product visibility, market penetration, and sales performance across various distribution channels.

   • Coordinate with internal teams, customers, business partners, and external suppliers to ensure successful event execution within the approved budget.

   6. Trading Business Management & Business Development

   • Develop and implement trading strategies to expand business opportunities and drive revenue growth.

   • Analyze market trends, competitors, product opportunities, and trading activities to identify potential business growth.

   • Manage and develop relationships with domestic and international trading partners.

   • Identify new business opportunities through product sourcing, new product offerings, distribution channel expansion, and strategic business partnerships.

   • Monitor trading performance, sales revenue, and profitability to achieve business targets.

1. Qualifications

   1. Bachelor's degree or higher in Marketing, Business Administration, or a related field.

   2. Minimum 10 years of experience in Marketing, preferably within the food industry, with at least 5 years in a senior management or managerial position.

   3. Strong leadership skills with proven ability to lead, manage, and develop high-performing marketing teams.

   4. Proven experience in product management, brand management, and new product development.

   5. Strong expertise in developing and implementing marketing strategies covering the full marketing mix, including product, pricing, distribution channels, and promotional activities.

   6. Proven track record in driving sales growth, increasing market share, strengthening brand value, and achieving business targets.

   7. Strong knowledge of food market dynamics, consumer behavior, customer insights, and distribution channels, including Modern Trade, Traditional Trade, Food Service, and HORECA.

   8. Strong expertise in Trade Marketing strategy, including promotional planning, pricing strategies, in-store visibility, trade activities, and channel development.

   9. Proven experience in planning and managing exhibitions, trade shows, product launches, events, and promotional activities.

   10. Experience in Trading Business Management, business development, product sourcing, and managing domestic and international business partners would be an advantage.

   11. Excellent strategic planning and analytical skills, with the ability to translate market insights and data into effective marketing strategies.

   12. Strong business acumen with a good understanding of sales performance, budgeting, cost management, and profitability (P&L).

   13. Excellent leadership, communication, negotiation, presentation, and interpersonal skills.

   14. Strong coaching and people development skills, including performance management and team evaluation.

   15. Ability to work under pressure, manage multiple projects, and meet deadlines effectively.

   16. Good command of English, both written and spoken.

   17. Proficient in Microsoft Office, data analysis tools, and CRM systems.

Bangkok Ranch Public Company Limited. We’re largest fully integrated duck-meat producer in Thailand and our company was listed on the Stock Exchange of Thailand, BR group is a well-established manufacturer and marketer in the food processing industry. Operating to the highest international standards, the company produces high quality products for domestic and overseas markets covering Asia and Europe.

We are currently expanding our business operations and seek high caliber people for the following positions:

We provide:  
- A high quality working environment
- Job security
- High income and good benefits.
- Learning and career development opportunities.
- A culture of caring and social awareness

Any information please visit our website : http://www.bangkokranch.com/