End-to-End Paid Campaign Management - Plan, set up, and execute advertising campaigns across various platforms, including Meta Ads (Facebook, Instagram), Google Ads (Search, Display, YouTube), and other relevant channels.
- Serve as the primary owner and manager of all advertising campaigns for the entire team, encompassing content from both the article production units and the video production unit.
- Manage the advertising budget to maximize efficiency and achieve the highest possible return on investment (ROI).
Ad Optimization & A/B Testing
- Continuously analyze ad performance data (CPC, CPM, CTR, CPA, ROAS) to identify areas for improvement.
- Conduct ongoing A/B tests (e.g., testing creatives, ad copy, target audiences) to determine the most effective strategies.
- Optimize bidding strategies and audience targeting to enhance campaign performance.
Off-Page SEO & Link Building Strategy
- Develop and execute strategies to acquire high-quality backlinks from authoritative external sources to increase the company's website Domain Authority.
- Track and measure the effectiveness of link-building efforts using SEO analytics tools.
- Manage and support guest posting campaigns to secure valuable links back to our web properties.
Analysis & Reporting
- Create clear and insightful performance reports on advertising campaigns and Off-Page SEO initiatives that lead to strategic decision-making.
- Utilize tools such as Google Analytics, Google Search Console, and Ahrefs to track and analyze in-depth data.
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