We are seeking an experienced and strategic Corporate Marketing Manager to lead and drive all corporate marketing initiatives within our automotive business. This role is responsible for strengthening brand positioning, increasing market visibility, and supporting sustainable sales growth across all channels. The ideal candidate must have strong leadership, analytical thinking, if hands-on experience in automotive or related industries is plus
Responsibility
- Develop and execute corporate marketing strategies aligned with the company’s business objectives.
- Plan and manage integrated marketing campaigns (online & offline) to increase brand awareness and lead generation.
- Oversee brand positioning, corporate identity, and consistent messaging across all platforms.
- Manage digital marketing channels including social media, website, SEO/SEM, online advertising, and content marketing.
- Conduct market research, competitor analysis, and customer behavior analysis to identify opportunities and trends.
- Support product launches, promotions, and corporate events.
- Monitor and analyze campaign performance, marketing KPIs, and ROI.
- Manage marketing budget and control expenses effectively.
- Lead and coach the marketing team to achieve performance targets.
- Coordinate with Sales, Product to ensure alignment.
- Manage external agencies, suppliers, and media partners.
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