- Manage and oversee the company’s product portfolio under assigned brands and product categories.
- Analyze customer needs, study market trends, and evaluate potential business partners to support sustainable and high-quality market expansion.
- Plan, develop, and monitor product performance, ensuring timelines align with sales channel objectives.
- Develop and execute strategies to drive sales growth for each assigned product category.
- Create promotional plans and conduct competitive price analysis to maintain market competitiveness.
- Coordinate with internal departments such as Sales, Marketing, and Supply Chain to ensure smooth product execution.
- Monitor product lifecycle performance and recommend improvements or adjustments when necessary.
- Prepare reports and summaries related to product performance, market insights, and sales initiatives.
- Perform other duties as assigned.