Marketing Manager ROA B&W – Villeroy & Boch - Drive Growth & Brand Power in International Markets
Summary: Are you a passionate marketing leader who thrives in a fast-paced, international environment? Do you love crafting compelling brand experiences and driving sales? We're seeking a Marketing Manager for our Bath&Wellness division to spearhead our growth in key distributor markets. You'll be the driving force behind impactful campaigns, ensuring a consistent and powerful brand presence across all consumer touchpoints.
Key Responsibilities:
• Marketing Plan Development & Implementation: Define and execute marketing plans for both B2C and B2B channels in the Asia Pacific region, aligning with the overall APAC strategy and supporting brand growth and sales targets.
• Distributor Management & Support: Oversee marketing bonus programs, provide guidance on best practices, and maintain communication regarding product news and marketing materials.
• Marketing Material Creation & Budget Management: Update and create marketing materials (pitch decks, social media content, catalogs, etc.), manage the marketing budget, and administer orders.
• Showroom Planning & Updates: Lead the store design process, ensure novelties are displayed, and maintain the appearance of showrooms.
• Interior Designer/Developer Marketing: Create marketing plans and materials specifically targeting interior designers and developers, and plan participation in relevant industry events.
• Product Launch & Communication Insights: Gather insights from different countries regarding product launches and communication needs, providing feedback to central marketing.