1.Suggest Online creative development & media planning based on marketing/sales issue in EC platform
2.Operate&Suggest owned media strategy_Owned EC/Membership program in EC platform
3.Operate&Suggest paid media strategy_Display AD/SEO/SEM/AB test in EC platform
4.Operate&Suggest earned media strategy_KOL/WOM penetration/social listening to grow EC traffic
5.Lead the collaborative work with internal marketing/sales/data/creative team
6.Manage EC channel profit including Omni/D2C to maximize total EC marginal profit in a given budget
7.Negotiate with EC/Media agency
8.Contribution to the improvement of audience targeting/segmentation for EC
9.Manage all EC medial performance report by brand/platform & suggest the dashboard for management