Position Objective : Plan and manage all marketing strategies of the company while developing and managing a strong, distinctive, and memorable brand to drive business growth in foreign markets and domestic markets, focusing on expanding market share, increasing sales, building brand awareness, and creating long-term brand value and loyalty.
Key Responsibilities :
Marketing Planning :
- Develop and implement annual marketing plans aligned with business goals
- Manage marketing budgets efficiently and cost-effectively
- Define key performance indicators (KPIs) and track performance
Brand Strategy Development :
- Develop and manage brand strategies aligned with the company's vision, mission, and values
- Define brand positioning in various markets
- Create and develop distinctive brand personality
- Build and maintain brand identity appropriate for diverse markets
Market Analysis :
- Analyze market trends, competitors, and consumer behavior in foreign and domestic markets
- Prepare regular market analysis reports and industry trends
- Identify new marketing opportunities and distribution channels
- Monitor and analyze consumer perceptions of the brand
Marketing Communications :
- Develop effective and consistent brand communication approaches across all channels
- Define brand tone and voice
- Plan and manage integrated marketing communication (IMC) campaigns
- Create engaging and compelling brand stories and values
- Develop appropriate communication strategies for each market and target audience
Marketing Activities Management :
- Plan and manage marketing activities and sales promotions
- Oversee participation in trade shows, exhibitions, and international trade fairs
- Develop and implement marketing campaigns across various channels
- Monitor and measure the effectiveness of marketing activities
Product and Packaging Development :
- Supervise market research and new product development
- Coordinate with R&D department to create products that meet market needs
- Design and control packaging production to reflect brand values
- Plan new product launch strategies
Digital Marketing and Content Management
- Manage and develop content for websites and social media aligned with brand guidelines
- Plan and manage digital marketing strategies to increase brand awareness and sales
- Analyze data from digital channels to improve marketing strategies
Monitor and analyze content performance to improve efficiency
Distribution Channel Management :
- Develop product distribution strategies in foreign and domestic markets
- Build relationships with distributors and business partners
- Analyze and improve distribution channel efficiency
Collaboration with External Agencies :
- Work with advertising agencies, PR firms, and designers
- Manage relationships with brand and marketing partners
- Control the quality of work received from external agencies
Team Management :
- Manage the marketing team and develop staff capabilities
- Assign tasks and monitor team performance
- Conduct team meetings and create an efficient work culture
Coordination with Other Departments :
- Coordinate with the sales department to ensure marketing strategies support sales goals
- Coordinate with production and logistics to align production planning with marketing plans
Regularly report performance to senior management
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