• Work with team to develop brand communication plans including PR strategy, communication goals, budget and tactics covering online and offline media, different social media platform to achieve business goals; product launches and brand building.
• Execute corporate communication activities which include – corporate communication campaigns, events & sponsorship, PR, KOL & influencers and communication material.
• Coordinate with agencies (i.e Media agency, PR agency, event organizer) to ensure the effective core message and overall of communication. campaigns/activities reach users.
• Manage team and budget to effectively allocate resources among campaigns.
• Escort management to photoshoots, media interviews and appearances.
• Actively promote Singha Estate’s brand by seeking and securing publicity opportunities in all media formats while focusing on establishing great relationship with key media stakeholders, including but not limited to press, KOL’s, influencers, education department, TV and bloggers etc.
• Study and research communication trends in social media and PR campaigns.
• Monitor industry & Competitor, preparing reports, presentations, documents, deal with procurement, vendor and finance.