Platform Campaign Team Lead (Integrated Marketing) - TikTok Shop - Thailand

• Plan and lead platform campaign strategies, including Double Digit and Payday Sales, to achieve key business goals (platform GMV, buyer growth, and budget efficiency)
• Develop and manage campaign budgets, ensuring allocations are aligned with business priorities and targets
• Analyze market trends and competitor campaigns to identify growth opportunities and continuously improve campaign mechanics and value propositions

2. Performance Analysis and Optimization:

• Track campaign OKRs, budget utilization, and P&L to drive target achievement
• Analyze campaign performance, and turn insights into clear, actionable plans for continuous improvement
• Identify and address performance gaps proactively, collaborating with stakeholders to make necessary adjustments

3. Cross-Functional Collaboration:

• Collaborate with Category Marketing, Platform Operations, Creator Management, and other business teams to leverage resources and insights for stronger campaign planning and strategy
• Build strong communication and alignment across teams to ensure all stakeholders are working toward shared campaign goals
• Provide regular updates to key stakeholders, including campaign performance, budget forecasts, learnings, and action plans

4. Team Leadership:

• Manage and guide the team for end-to-end execution of campaign initiatives, including promotion planning, subsidy management, seller and creator supply planning, and visibility management
• Lead and mentor campaign team members, fostering a culture of ownership, curiosity, and continuous learning
• Set clear goals and priorities, provide regular feedback, and ensure the team stays aligned with overall business objectives

Minimum Qualifications:

• Bachelor's degree in Business, Economics, Marketing, or a related field; Master's degree is a plus
• 5 years+ of work experience with a focus on campaign management and e-commerce business
• High level proficiency in English and Thai to communicate with cross-functional stakeholder

Preferred Qualifications:

• Proficiency in analyzing and managing complex data sets using Excel
• Excellent leadership, project management, and stakeholder management skills

• Plan and lead platform campaign strategies, including Double Digit and Payday Sales, to achieve key business goals (platform GMV, buyer growth, and budget efficiency)
• Develop and manage campaign budgets, ensuring allocations are aligned with business priorities and targets
• Analyze market trends and competitor campaigns to identify growth opportunities and continuously improve campaign mechanics and value propositions

2. Performance Analysis and Optimization:

• Track campaign OKRs, budget utilization, and P&L to drive target achievement
• Analyze campaign performance, and turn insights into clear, actionable plans for continuous improvement
• Identify and address performance gaps proactively, collaborating with stakeholders to make necessary adjustments

3. Cross-Functional Collaboration:

• Collaborate with Category Marketing, Platform Operations, Creator Management, and other business teams to leverage resources and insights for stronger campaign planning and strategy
• Build strong communication and alignment across teams to ensure all stakeholders are working toward shared campaign goals
• Provide regular updates to key stakeholders, including campaign performance, budget forecasts, learnings, and action plans

4. Team Leadership:

• Manage and guide the team for end-to-end execution of campaign initiatives, including promotion planning, subsidy management, seller and creator supply planning, and visibility management
• Lead and mentor campaign team members, fostering a culture of ownership, curiosity, and continuous learning
• Set clear goals and priorities, provide regular feedback, and ensure the team stays aligned with overall business objectives

Minimum Qualifications:

• Bachelor's degree in Business, Economics, Marketing, or a related field; Master's degree is a plus
• 5 years+ of work experience with a focus on campaign management and e-commerce business
• High level proficiency in English and Thai to communicate with cross-functional stakeholder

Preferred Qualifications:

• Proficiency in analyzing and managing complex data sets using Excel
• Excellent leadership, project management, and stakeholder management skills