· Develop and implement comprehensive marketing strategies that align with business goals
· Plan, manage, and optimize multi-channel campaigns (digital, social, events, email, content, etc.)
· Lead brand positioning and messaging to ensure consistency across all touchpoints
· Analyze market trends, customer insights, and competitor activity to identify opportunities
· Manage the marketing calendar and coordinate key product/brand launches
· Own marketing KPIs and continuously measure, analyze, and report on campaign performance
· Oversee the creation of content, collateral, and thought leadership assets in collaboration with internal and external teams
· Lead and mentor junior marketing team members, agencies, and freelancers
· Collaborate with sales, product, and leadership teams to ensure alignment across GTM initiatives
· Manage budgets, forecast marketing spend, and ensure ROI on campaigns
· Manage / Plan internal and external events and teams during the events
· Analise Event market worldwide
· Visit / manage / Coordinate the events (including business trips abroad)