Content & Social Media
* Create and manage content across social media platforms (copy, visuals, short videos)
* Stay up to date with social media trends, technology, fashion, and events
* Coordinate with designers, KOLs, and external partners when required
E-commerce Management
* Manage and operate online sales channels, including TikTok Shop, Shopee, Lazada, Facebook, etc.
* Ensure product listings, campaigns, and promotions are correctly executed
* Monitor sales performance and customer behavior across platforms
Campaign Execution
* Execute digital campaigns (social media, SEO, email) and selected offline activities if required
* Coordinate with internal teams and agencies to ensure smooth execution
Market Research & Analysis
* Conduct market, competitor, and consumer analysis
* Prepare regular performance reports for management
Cross-functional Collaboration
* Work closely with sales, product, design, and PR teams to build brand awareness and drive sales