• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Collaborates with agencies and other vendor partners.
• Research advertising trends
• Research competitors’ pricing and products
• Decide on appropriate placement of ads
• Determine what content will reach customers
• Develop projects to create content
• Publish digital marketing content online
• Monitor social media and Google Analytics
• Optimize paid advertising campaigns using SEO and other tools
• Monitor project status and budget
• Conduct market research to inform campaigns
• Brainstorm and implement experiments and conversion tests
• Work closely with Sales & Marketing Manager to provide necessary guideline for brand communication and marketing activities to drive sales momentum.
• Responsible for marketing activities such as marketing plans and actual execution, brand management, advertising, PR, channel support, trade activities.
• Perform other miscellaneous job-related duties as assigned by the manager.