Digital Marketing Specialist/Strategist
บริษัท เวฬาโฮม จำกัดWe are seeking a dynamic Digital Marketing Specialist/Strategist to join our team and play a key role in enhancing our Shopify website's performance in the North American and Thai markets. This position blends tactical execution with strategic planning, aiming to boost sales and elevate brand visibility across diverse markets.
Key Responsibilities:
- Strategic Marketing Development: Develop and implement comprehensive marketing strategies tailored to different markets. This includes conducting in-depth market analysis, understanding consumer behavior, and guiding product positioning and pricing strategies to ensure our offerings meet local needs.
- E-Commerce Optimization: Manage and optimize our Shopify site, focusing on increasing sales and enhancing brand presence. Utilize a blend of SEO/SEM, email marketing, social media, and content marketing tactics to achieve these goals.
- Analytics and Adjustments: Monitor, analyze, and interpret sales data and website traffic. Use this data to assess the effectiveness of marketing campaigns and make strategic adjustments to improve outcomes.
- Cross-Functional Collaboration: Work closely with the design and content teams to ensure that all marketing materials and online content align with our brand guidelines and appeal to our target markets.
- Market Trends Analysis: Keep a pulse on market trends and consumer behaviors, leveraging insights to refine marketing strategies and product offerings continuously.
- Experience: At least 2 years of hands-on experience with the Shopify platform and a proven track record of executing successful digital marketing campaigns. Prior experience in e-commerce, particularly within international markets such as North America and Thailand, is essential.
- Strategic and Analytical Skills: Strong capabilities in market analysis and strategic planning, with the ability to develop and execute effective marketing plans independently.
- Cross-Cultural Expertise: Exceptional cross-cultural communication skills, with a keen understanding of consumer behavior and preferences across different markets.
- Adaptability and Team Spirit: Ability to thrive in a fast-paced environment, demonstrating excellent project management skills and a team-oriented approach to problem-solving.
This role is perfect for someone who is passionate about digital marketing and e-commerce, enjoys the challenge of entering new markets, and is skilled in both strategic planning and tactical execution. If you are looking to make a significant impact on our company's growth and have the expertise we are looking for, we would love to hear from you.