1. Track and analyze daily sales trends, channel drivers, and platform behavior to identify opportunities for growth.
2. Monitor overall shop health: ratings, customer reviews, return/refund issues, fulfilment accuracy, and service levels.
3. Continuously optimise product listings (titles, descriptions, keywords, product highlights, and creative assets).
4. Support pricing and promotions by setting and monitoring promotional prices, vouchers, bundles, and campaign mechanics.
5. Check and coordinate stock levels with the team to ensure sufficient inventory for regular sales and major campaigns.
6. Work with digital marketing and livestream partners to ensure smooth execution of TikTok livestreams, including content preparation, onsite coordination, technical checks, and engagement flow.
7. Manage and update TikTok Shop basket (product sets, bundles, add-ons, recommended items) to improve conversion and upsell opportunities.
8. Prepare daily/weekly performance reports for all e-commerce channels: sales, GMV, traffic, conversion, and key KPIs.
9. Track and summarize performance of sales-focused content and all e-commerce-related campaigns.
10. Suggest new creative ideas, hooks, formats, and content styles that drive click-through, conversion, and product visibility.
11. Benchmark competitors, category trends, platform algorithms, and best practices to continuously improve overall performance.
12. Coordinate with digital marketing to ensure campaigns are aligned across paid media, influencers, and social content.
13. Prepare regular dashboards on sales trends, traffic sources, platform behaviour, sentiment from product reviews, and affiliate performance.
14. Identify channel drivers (what pushed sales, which content worked, which products peaked) to guide strategy and future planning.
15. Provide actionable insights that help improve product positioning, pricing, campaign planning, and content direction.
16. Collaborate with digital marketing and CRM teams to integrate insights across channels for a stronger 360° picture.
บริษัท ฮาตาริ อิเลคทริค จำกัด/บริษัท วนวิทย์ แมนูแฟคเจอริ่ง จำกัด
