About Springfield Group
Springfield Group is a Thai-owned hospitality and leisure group focused on relaxed, experience-led resorts that blend lifestyle, nature, golf and genuine Thai hospitality. The group is owner-operated, agile, and hands-on, with a strong focus on commercial performance, guest experience and long-term value creation.
Our Hotels
• Springfield @ Sea – A beachfront resort offering relaxed coastal stays, leisure facilities and lifestyle F&B, popular with weekenders, families and regional travellers.
• Springfield Village – A resort and golf-focused destination centred around Springfield Royal Country Club, catering to golfers, groups, events, wellness and longer stays.
Both properties are operated as one portfolio, with shared strategy, systems and commercial direction, managed from Head Office in Bangkok.
Role Overview
This is a senior, lifestyle-led commercial leadership role owning total revenue and strategy across the Springfield hotel portfolio. The position replaces the traditional DOSM model and brings together sales, revenue, marketing, distribution and golf under one clear commercial vision.
Key Responsibilities
• Own total revenue performance across rooms, F&B, golf and ancillary income
• Set and deliver portfolio-wide commercial strategy, budgets and KPIs
• Lead pricing, segmentation, demand and distribution strategy
• Oversee sales performance, inquiry conversion and upselling frameworks
• Work closely with ownership and asset management on performance and strategy
• Build scalable systems, templates and standards across both hotels
• Oversee marketing strategy and performance (communications, branding, marketing ROI) to align with commercial strategy and positioning
Thaniya Co.,Ltd.
