For neighboring countries of Thailand and other member of ASEAN including Vietnam, Indonesia and the Philippines, KUBOTA holds the mission to accomplish the integrated system of agricultural mechanization from soil making, planting, maintenance to harvesting their main crops such as rice, sugar cane, cassava, maize, etc.

KUBOTA Research & Development Asia is engaged in developing implements and attachments for agricultural machinery and excavators along with developing harvesting machines for the main crops. Through such R&D, Kubota intends to gain its presence in the agricultural machinery business in the region.