Marketing Communications (MarCom) Manager - บริษัท ธนิยะ จำกัด

Reporting to: Head of Commercial / Commercial Leadership

About Springfield Group

Springfield Group is a Thai-owned hospitality and leisure group focused on relaxed, experience-led resorts that blend lifestyle, nature, golf and genuine Thai hospitality. The group is owner-operated, agile, and hands-on, with a strong focus on commercial performance, guest experience and long-term value creation.

Our Hotels

• Springfield @ Sea – A beachfront resort offering relaxed coastal stays, leisure facilities and lifestyle F&B, popular with weekenders, families and regional travellers.

• Springfield Village – A resort and golf-focused destination centred around Springfield Royal Country Club, catering to golfers, groups, events, wellness and longer stays.

Marketing Strategy & Brand Leadership

• Develop and execute a portfolio-wide marketing and brand strategy aligned with commercial priorities, seasonality and target segments.

• Own brand positioning, tone of voice and visual identity, ensuring consistency across all guest and sales touchpoints.

• Support asset enhancement, repositioning and new initiatives with clear marketing objectives and timelines.

Demand Generation & Campaign Management

• Plan and deliver integrated marketing campaigns (digital, social, content, partnerships) designed to drive measurable demand.

• Work closely with Revenue and Sales to align campaigns with pricing, offers and demand gaps.

• Build promotional calendars that support shoulder periods, need dates and yield optimisation.

Digital & Content Management

• Oversee website content, social media channels, EDMs and digital storytelling.

• Manage content production including photography, video and copywriting.

• Ensure all content supports conversion, not just awareness.

Budget, ROI & Performance Accountability

• Own marketing budgets with clear ROI, CPA and revenue contribution targets.

• Track and report campaign performance across traffic, conversion, bookings and revenue.

• Continuously optimise spend based on performance insights.

Agency & Partner Management

• Manage external agencies, creatives and influencers with defined scopes and KPIs.

• Ensure agency outputs are commercially aligned and cost effective.

Sales Team and On-Site Support

• Support Sales, MICE and Commercial teams with sales collateral, presentations and brand-aligned communication tools.

• Ensure on-property communications reinforce brand positioning and upsell opportunities

• 5+ years hospitality or lifestyle marketing experience

• Degree in Marketing, Communications or related field

• Fluent in English (speaking, reading, writing and listening)

www.springfieldresort.com