Marketing Executive - บริษัท พี ยู ยู เอ็น อินเทลลิเจนท์ จำกัด

PEAK is one of Thailand’s renowned fintech startups, providing Cloud-Based Accounting Software, established in 2015. Our business ambition is to improve the financial infrastructure for entrepreneurs in the country. Not only to be the best online accounting solution ever, but we also aim to build virtual accountants and financiers who can help entrepreneurs manage their business information automatically, utilize the information for better strategic planning, as well as easier and lower-cost access to the capital market.

We are looking for an energetic candidate who can contribute and drive our business to grow in a highly competitive market. As a Marketing Executive, you will join our journey to accomplish the mission of improving financial infrastructure for SMEs through your skills in brand communication, event execution, and strategic marketing.

Reporting directly to the Brand Manager & Head of Marketing, you will collaborate with cross-functional teams to manage end-to-end implementation of marketing activities and brand strategy.

Your main goal is to strengthen PEAK’s brand value across four main stakeholders: SME Users, Accounting Firm Users, Employees, and Investors. Your core responsibilities include:

• Develop branding strategies (e.g., brand value, proposition, voice, and tone) aligned with overall business goals to effectively communicate with key stakeholders.

• Initiate research frameworks, utilizing market research and business intelligence data to formulate actionable brand strategies.

• Translate strategies into integrated, end-to-end marketing communications plans and execute them rapidly.

• Plan, organize, and execute both Online and Offline events (e.g., webinars, workshops, seminars, and conferences) to boost brand awareness and engagement among target audiences.

• Work closely with internal teams (Graphic Designers, Content Creators, Product Marketing, BD, Sales, Customer Experience, and Tech Development) to ensure seamless execution.

• Allocate budgets efficiently and monitor marketing activity costs to ensure high ROI.

• Optimize media channels strategically, focusing on Social Media and Google platforms to maximize reach and performance.

• At least 1 year of experience in Marketing, Branding, Communications, or Event Management.

• Bachelor’s degree in Business, Marketing, Economics, Communications, or related fields.

• A Master’s degree (MBA/Marketing/Branding) or a background in Advertising Agencies, FinTech, or Business Consulting is a plus.

• Proven track record in executing marketing campaigns and organizing online/offline events.

• Fluent in both Thai and English (verbal and written).

• Proficient in MS PowerPoint, Excel, Google Sheets, and Google Slides.
  
  

• Project Management & Ownership: Excellent project management skills with a high level of accountability and end-to-end ownership over assigned projects.

• Analytical & Critical Thinking: Exceptional analytical mindset with the ability to identify branding opportunities proactively.

• Communication: Ability to break down complex ideas into clear, engaging written and verbal messages.

• Collaboration & Interpersonal Skills: Strong interpersonal skills to build effective working relationships across internal teams and external stakeholders.

• Creativity & Adaptability: Fast learner with creative thinking to bring innovative and practical campaigns to life.