Performance Marketing Executive - PUUN Intelligent Co., Ltd.

A. Customer Acquisitions

B. Customer Retentions

C. Customer Lifetime Value (CLV) Maximization

D. Customer Acquisition Costs (CAC)

• Create marketing strategy to acquire new users, retain existing users, maximize CLV while minimizing acquisition costs.
• Outline market research to identify market segmentations, and develop product positioning, key offerings and unique selling propositions to each segmentation
• Collaborate with Business Intelligence Team to analyze user data and channel information to build solid plans

• Turn a planned strategy into effective marketing executions by using both appropriate media with high speed manner
• Effectively allocate budgets and control cost of user acquisition and retentions through media spending, incentive and production

• Strategically optimize media (e.g. google, Facebook, etc.) for user acquisition and retention under acceptable CAC and conversion quantity
• Consolidate systematic retargeting plan with integrated media to successfully acquire new users

• 0-2 years of working experience.
• Undergraduate degree in Business, Marketing, Economics, or related fields
• A master’s degree in business administration (MBA) or marketing or branding is a plus. Having a background in advertising agency, fintech, business consulting is a plus
• Outstanding record of academic and professional achievement with functional knowledge in marketing and communications
• Strong in Analytical and Critical Thinking with Fast Learner and able to work under pressure
• Can-do and Resilience attitude 
• Leadership in relevant fields (either academic or extracurricular settings)
• Excellent verbal and written communication skills in English and Thai
• Proficient in Google Workspace, AI Tools